In contrast, ad spending for all diet and unsweetened drinks combined, including plain water and 100% juice, totaled $573m, said the report, which found that preschoolers, children (6- to 9-years-old), and teens remain a primary target audience for beverage companies.
“Sugary drink consumption by children and teens remains a significant public health concern. More than one-half of youth consume at least one sugary drink on a given day. Sugary drinks contribute approximately one-half of added sugars in young people’s diets, with teens and young adults consuming more sugary drinks than other age groups,” the report stated.
Even with declines in TV watching between 2013 and 2018, preschoolers, children aged 6- to 11-years-old, and teens were still exposed to more TV advertising of sugary drinks, the report found.
From 2013 to 2018, average TV viewing times declined by 35% for preschoolers (2-5 years), by 42% for children (6-11 years), and by 52% for teens (12-17 years).
Still, preschoolers saw 26% more TV ads for sugary drinks in 2018 than in 2013, and children’s exposure increased by 8%. Regular soda/soda brand ads viewed increased for all age groups: by 78% for preschoolers, 55% for children, and 1% for teens (72, 69, and 87 ads viewed in 2018, respectively).
Targeted advertising to Black and Hispanic communities
"Our findings demonstrate that beverage companies continue to target their advertising to Black and Hispanic communities, which exacerbates ongoing health disparities affecting those communities" added Jennifer L. Harris, PhD, MBA, lead study author and senior research advisor at the Rudd Center.
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Sugary drink advertising spend increased 26% to over $1bn in 2018 vs 2013, new report shows - FoodNavigator-USA.com
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