Flatirons Food Film Festival’s official virtual installment will kick off Jan. 28. On Saturday — ahead of the eighth annual event celebrating culinary cinema from various nations — folks can learn the ins and outs of nutrition with “What You Eat Matters,” a series featuring two documentaries and talks from farmers, dietary experts, healthy food renegades and more.
“When people think of a food film festival like ours, they often only associate it with films that have foodie themes,” said Julia Joun, Flatirons Food Film Festival’s founder and director. “We present our fair share of movies about chefs, restaurants and cuisine. But, food applies to so many spheres of life. Health and nutrition are vital topics for everyone, so let’s get into them.”
The one-day series will start with a 2:30 p.m. screening of “Sugar Coated,” introduced by the film’s director Michèle Hozer. The eye-opening doc reveals the toxicity of sugar and how a public relations campaign dating back to the 1970s helped to keep the detrimental effects of it hidden.
At 6:30 p.m., “In Defense of Food,” a documentary that follows best-selling author Michael Pollan as he travels far and wide to uncover just what we should consume to be healthy, will be shown.
“We hope that our viewers connect with the basic fact that they have the power to positively affect their health,” Joun said.
Both films will be followed by talks from knowledgeable experts. Among the speakers featured will be Ann Cooper, director of Food Services for Boulder Valley School District and Dr. Kristine Madsen of the School of Public Health at UC-Berkeley and the Berkeley Food Institute.
Also set to dispense some knowledge is Kena Guttridge, co-owner of Longmont’s Ollin Farms, who runs an on-farm educational program focused on teaching youth about healthy ecosystems through hands-on learning activities.
There is a $10 viewing fee per film and an option to purchase a ticket to view both films for $16.
After each ticket sale, the virtual festival ticketing and viewing system will send a confirmation message with a link to the movie and a Zoom link for the live presentation, as well as a reminder before the events.
Those who can’t join the live presentation can still access the film and recorded post-film panel discussion and Q&A until midnight Nov. 22.
Like with previous offerings, FFFF has enlisted health-conscious eateries to provide takeout for viewers to feast on while watching the films.
“Our restaurant partners are Fresh Thymes Eatery and Scratch Kitchen in Boulder, Morning Glory Cafe in Lafayette and Somebody People in Denver,” Joun said. “They all serve healthy and delicious food. We lose something important when cooks overlook the importance of the pleasure of food. We selected some of our favorite restaurants in Boulder County and asked 5280 Magazine food editor Denise Mickelsen for a Denver suggestion. All of the dishes are tasty. I particularly look forward to the Fresh Thyme Eatery’s three-course winter squash risotto with mushrooms or chicken, which chef/owner Christine Ruch created for this event.”
From veggie-packed Buddha bowls to tacos, the options are both inventive and nutrient-dense.
“I’m excited for people to have a chance to learn about how some parts of the food industry mislead us into choosing foods that are made to look healthy, when in fact they are often highly processed and full of sugar,” said Tessa Hale, healthy beverage and food advisor at Boulder County Public Heath who will join the panel of speakers as part of the “Sugar Coated” program. “Eating healthy foods to support a healthy immune system is more important now than ever before with the spread of COVID-19. We are seeing COVID have more adverse health impacts on people in our community with underlying health conditions, often due to dietary-related chronic diseases. I’m really excited about the opportunity for people to learn simple changes in what they choose to eat that can make an improvement in their overall health.”
From how to optimally navigate the supermarket aisles to what to consume to keep a healthy immune system, no topic is off limits.
“The framework of sugar as toxic rather than merely unhealthy is an uncompromising one that bums me out as a dessert lover,” Joun said.
Hale, along with her colleague Christina Edstrom, will be tapping into the myths behind some items often marketed as healthy when they are anything but.
“Oftentimes, people think eating healthy is hard, restrictive or expensive — or only includes foods that don’t taste good,” Hall said. “None of these misconceptions are true. It is very important to acknowledge that access to healthy foods can be more challenging for some people, based on where they live and what kinds of groceries are available to them, but eating healthier is something we can all do. A key part of knowing how to eat healthy is to dispel myths put forward by some food companies. The films screened highlight misleading tactics used by food corporations to sell their products which are ultimately harmful to people’s health.”
In some cases, many packaged yogurts have more sugar than canned soda.
“For decades, fat was falsely vilified as the cause of the increase in heart disease, Type 2 diabetes and people experiencing obesity in our country,” Hale said. “‘Sugar Coated’ reveals that, in fact, scientists identified sugar as the major culprit for these dietary-related chronic diseases and the industry hid this information by misdirecting our country’s leaders and the public into thinking sugar was safe to consume in copious amounts. As it turns out, the sugar industry used the same playbook as the tobacco industry in knowingly harming the public by pushing its harmful, sugar-laden products. I hope viewers will learn about the negative health impacts of sugar and learn how to identify products high in sugar so they can make an informed choice about what they eat.”
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