The French dairy industry France Terre de Lait (CNEIL) has launched a campaign urging people to eat more cheese as coronavirus as hit sales as much as 60%.
The drive, named #Fromagissons (or ‘let’s act for cheese’), complains that faced with the COVID-19 crisis, producers of traditional cheeses are in great difficulty, with consumers in confinement shunning “pleasure” foods such a cheese, and the majority of distribution channels in this segment closed.
Many dairy farmers are trying to focus more on butter, cream, and milk to stay afloat, but the industry is under threat unless consumers don't start eating more cheese, CNIEL warned.
“The consumption of cheeses is falling and with it many producers and businesses throughout France are in danger… The dairy industry is calling on consumers to eat cheese in solidarity with our producers of saint-nectaire, reblochon, cantal, camembert", it said.
A significant number of producers and processing companies - especially SMEs and very small businesses - are seeing their situation deteriorate the organisation warned. Thousands of tonnes of cheese are at risk of being thrown away, it said, as the dairy sector is trying to reorganize to cope with major changes in consumption. The industry was now faced with the challenge of encouraging the consumption of traditional cheeses shunned by consumers since containment. “All the women and men in the sector need to reorganize and work together so that France remains that of 1,000 cheeses,” it added.
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May 05, 2020 at 03:52PM
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France urges consumers to eat more cheese as coronavirus hits sales - FoodNavigator.com
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