The beverage category of today doesn’t remotely resemble the beverage category of five years ago—and it’s going to be unrecognizable in just five more years. That’s not because of some new technology or scientific discovery. Rather, it’s because some bold brands out there have decided to empower consumers to be healthier, truer versions of themselves.
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October 25, 2021 at 07:03AM
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Carb-Conscious Consumers Forever Changed the Drinking Scene - Adweek
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