While 50% of operators say the scheme has exceeded their expectations, a narrow majority of 55% believe the Monday to Wednesday discount has negatively impacted their weekend trade.
There was a 50-50 split down the middle on average spend, with half reporting an increase and half seeing a decrease.
The Eat Out to Help Out scheme, which launched at the beginning of the month, is aimed at protecting jobs in the hospitality industry and encouraging people to safely return to dining out.
Restaurants, bars, cafes and other establishments who use the scheme will offer a 50% reduction, up to a maximum of £10 per person, to all diners who eat and/or drink-in on Mondays, Tuesdays and Wednesdays throughout August.
It can be used by diners who order food and/or drinks for consumption on the premises, however, alcohol is excluded from the offer.
Lumina's research shows that confidence grew off the back of the scheme’s launch, with the number of hospitality operators saying they were ‘quite confident’, ‘confident’ or ‘very confident’ in the future of their business increasing six percentage points from 64% to 71% week-on-week.
Meanwhile, food sales in Britain’s managed pubs and group restaurants have risen by a third week-on-week since the launch of the scheme, according to the latest research by data consultancy CGA.
The data, from CGA’s Volume Pool of 7,000 managed outlets, shows that on the first day of the initiative (Monday 3 August), food sales were 100% up on the previous Monday (27 July), with similar surges of 95% and 106% on the Tuesday and Wednesday (4 and 5 August).
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August 14, 2020 at 06:00PM
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Diners lap up discounts but operators are divided over Eat Out to Help Out - BigHospitality.co.uk
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