Irvine explained his approach during an interview he posted on Instagram. The "Restaurant: Impossible" star points out in the video, "When you walk into a restaurant, you know what you're going to drink. We know they're going to have a vodka and tonic, gin and tonic, whatever, vodka and cranberry. We know you're going to have a beer, as long as you know your beers. We don't need to put a drink menu on a table, because that's just archaic."
The chef is also of the opinion that people tend to "overthink too much," and without a menu, people will enjoy whatever they usually enjoy. He may be on to something. Writing for Psychology Today, clinical psychologist Frederick Muench, Ph.D., explained that years of studies suggest that having an "overload of choices" in front of you can actually sabotage your ability to enjoy the option you pick and may make it more stressful to choose at all. As long as Irvine has someone who can sling back a good vodka cran and pour beer without too much fizz, we're willing to bet his restaurant will be fine without the extra menu.
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August 31, 2021 at 05:27PM
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The Real Reason Robert Irvine Doesn't Have Drink Menus At His Restaurants - Mashed
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