For the first time in Musikfest’s 38-year history, patrons won’t need paper tickets to purchase food and drinks.
This year, credit and debit cards will be accepted at the Bethlehem festival, according to a news release. This change eliminates the need to wait in line for tickets and then wait in line again for food and beverages.
If you don’t have a credit or debit card, you can convert your cash into recyclable and reloadable CashCards. CashCards are only good through the 10-day festival. As in years past, cash will still be accepted on the SteelStacks campus in the Southside.
“We are excited to offer this updated system through the Square platform,” Curt Mosel, chief operating officer of ArtsQuest said. “Musikfest has been adapting and innovating since the very first ‘fest in 1984. We know this new system will lead to a better experience for all fest goers, whether it’s their first time or their 38th time joining us.”
This closed-loop payment system will track food and beverage purchases in real-time, an effective way to measure the festival’s significant economic impact.
“As a community-driven festival, it is important for us to provide a fair and equitable experience for all,” Kassie Hilgert, president and CEO of ArtsQuest said. “This system update will not only improve wait times, but the option of CashCards will ensure accessibility for those without credit or debit cards.”
Eight food vendors are new to Musikfest this year. The Bagel Bus, Dinky’s Ice Cream and Le Petit Macaron will be on Bethlehem’s Southside at Americaplatz at Levitt Pavilion SteelStacks. The rest of the newcomers — Pat’s Pizza & Bistro, Philly Waffle Cabin, Randevoo, Simply Skewered and Cubano X-Press — will be at the platzes and pavilions of the north side.
Musikfest will take place Aug. 6 to 15 with a special preview night on Thursday, Aug. 5.
Visit musikfest.org to view participating vendors and performers.
You can also download the free Musikfest app, powered by PNC, from the Apple or Google Play app stores.
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Rudy Miller may be reached at rmiller@lehighvalleylive.com.
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Musikfest doing away with food and drink tickets, ending 38-year practice - lehighvalleylive.com
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