Los Angeles Lakers forward LeBron James walks onto the court for the first half of basketball's NBA All-Star Game in Atlanta, Sunday, March 7, 2021. (AP Photo/Brynn Anderson)AP
Los Angeles Lakers forward LeBron James smiles during the first half of basketball's NBA All-Star Game in Atlanta, Sunday, March 7, 2021. (AP Photo/Brynn Anderson)AP
PepsiCo has signed a multiyear deal with LeBron James to be the pitchman for its new energy drink, Mtn Dew Rise Energy.
The deal includes beverages with Mtn Dew Rise Energy, as well as other products in PepsiCo’s portfolio, including the snack category.
PepsiCo (Nasdaq: PEP) said the “multifaceted deal starts with Mtn Dew Rise Energy and will expand to touch on numerous aspects of James’ wide-ranging work.”
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March 18, 2021 at 08:07PM
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LeBron James inks multiyear deal to represent new energy drink - cleveland.com
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